Media – 50 For Our Planet

Restaurant and plant-based attitudes survey

Survey media for 50by25 reached 73.7 million and was covered in 11 newspapers and other online news platforms:

Mirror: Birmingham, London, and Manchester are best UK cities for vegans, study finds

Express: Birmingham is the easiest UK city in which to be vegan, research finds

Daily Star (online): Vegan charity calls for half of menu options to be plant-based by the end of 2025

Birmingham World: The top five easiest places to be a vegan in the UK, including Birmingham

Plant Based News: This Is The Easiest City In The UK To Be Vegan, Says Study

Vegan Food & Living: This Is The Easiest City In The UK To Be Vegan, Says Study

Talker: Birmingham is the easiest place to be vegan in the UK

Daily Star (print): Brum is best for vegans

The Scottish Daily Star (print): Brum is best for vegans

The Metro (print): The easiest place to be vegan in the UK is Birmingham

Barnet Post: London named as the second easiest place in Britain to be vegan

Restaurant and plant-based attitudes survey

The 50by25 interview with Viva! founder Juliet Gellatley reached 106.89 million and was covered in 111 newspapers and other online news platforms, including:

The Mirror: All restaurants should have at least 50% plant-based menu, says vegan charity

Bristol Live: Calls for all restaurants to have at least 50% plant-based menu

Additional Media

Plant World Pulse: A Vision For Change: 50by25 Initiative Launches to Transform Restaurant Menus

Vegan Food & Living: This Michelin-starred chef is urging all UK restaurants to go at least 50% vegan

green queen: 50by25: Wagamama, Beyond Meat & Others Join Campaign to Make UK Restaurant Menus 50% Vegan